KEEP YOUR BRAND IN SIGHT AND IN MIND
DAILY VISIBILITY FOR YOUR BRAND
Our clients use calendars as marketing tools to ensure brand visibility 365 days a year, keeping their brand in-sight and top-of-mind.
Cooperative advertising calendar programs are an extremely cost-effective vehicle for manufacturers or service providers to reach their target markets through their distribution network of retailers, dealers, franchisees, agents, or distributors.
Ashgrove Calendars' experience makes the process of developing an effective calendar campaign simple - we know how to optimize the opportunity, create a powerful design, streamline the production process and maximize the distribution efforts to ensure that all parties involved get the best value out of the program.
REVENUE GENERATING ADVERTISING SOLUTIONS
Our programs are nearly always designed to generate a new, additional stream of revenue - while providing a valuable tool for you and your downstream distribution channels.
This is achieved by building a small royalty into the cost of the calendar, which is subsidized by your distribution network. We accrue those royalties, and, based on participation, return those proceeds to you at the end of the program. Our complete turn-key operation and management translates to minimal administrative staff oversight and involvement on your end.
WE ARE SPECIALISTS IN CALENDAR MARKETING PROGRAMS
For more than thirty years, Ashgrove Calendars has specialized in developing and administrating innovative branding strategies utilizing custom designed calendar marketing programs.
A custom-designed Ashgrove calendar is a powerful communication tool that will keep your brand top of mind all year round. Whether you are a corporation looking to increase brand awareness and customer loyalty, or a cause organization looking for a reliable fundraising tool, our calendars can work for you.
Programs are typically presented and finalized during the first quarter.
Marketing to the dealer/agent marketing kicks off during Q3 and continues through to January/February the following year.
AWARD WINNING DESIGN AND EXECUTION
Our corporate marketing calendars are designed by our award-winning creative design team. Some of the largest and most recognized companies in America trust us to deliver these beautiful sales tools year after year, so their brand is kept in sight and in mind all year round.
We develop the complete package as a turn-key service:
Assess the opportunities within the client’s distribution channels.
Establish a royalty-based agreement. There is no financial investment required - only moderate time investment at the beginning to sign off the concept.
Develop a calendar concept in line with the brand image and message to appeal to your target audience.
Create an eCommerce website and printed catalog with order form (if required).
Communicate direct with dealer/agent networks and provide order processing and customer service.
Payment of royalty at the end of Q1 the following year – once all orders have been processed and payments received.
If you’re interested in learning how an Ashgrove Calendars-designed program might enhance your current marketing strategies, contact us to arrange an introductory consultation. We’ll provide preliminary creative ideas, a logistical production overview, cost estimates and a recommended timeline for your consideration.
Eric Wittel, VP Business Development
Ashgrove Calendars, Box 886, Newark OH 43058